Our 
Values 

Our 
Values 

At VSSL, we know what it takes to do wave-making work with a kickass crew. That’s why, on this ship, we have values that guide how all of our crew members work. Our crew created these five statements to explain the VSSL mindset.

Surfer on beach
Bottles of beer
People on cliff fishing
Boat inside of building

We Are One Crew

The strongest crew is one that works (and celebrates) together. That’s because none of us is as smart as all of us. Through everything, we always have each others’ backs.

  • We act with integrity and respect
  • We honor each other’s unique differences
  • We are open and honest
  • We [are/work/grow] better together. None of us is as smart as all of us

Communication Is Our Compass

Clear communication is our guide. We’re open with our thoughts and open-minded towards others. We’re always respectful—but we don’t sugarcoat s**tshit.

  • We are transparent, honest, and we do not judge
  • We proactively communicate clearly and regularly
  • We provide as much detail as possible, as often as possible
  • We give and receive feedback in a respectful way

Quality Is Our Course

Our people and our work are our greatest assets. That’s why we don’t compromise when it comes to our crew, our clients, and our work. We deliver the best—every damn time.

  • We do not sacrifice quality of work for quantity of work
  • We actively partner to deliver high-quality work for our clients
  • As we grow, we take into consideration the quality of people (employees) and clients we bring on
  • We are committed to our people and our projects, while maintaining healthy expectations

All Hands On Deck

We know how to solve problems together by staying focused on creative solutions. We aren’t fazed by challenges or risk taking. In fact, that’s where we thrive.

  • We are solutions oriented
  • We move thoughtfully and quickly to resolve problems
  • We assume positive intent and do not punish honest mistakes; we own our mistakes and learn from them
  • We confront issues not people

Up Spirits

We’re a tight-knit group—we celebrate our wins and have fun along the way. Each crew member contributes to our collective success. “Up Spirits!” is our rally cry when the grog starts flowing.

  • We have fun
  • We acknowledge each other’s unique contributions
  • We are mindful of work-life balance
  • We celebrate often—all wins, big or small. Up spirits!
Let’s Set the Course

VSSL Agency (pronounced “Vessel”) is a full-service creative digital marketing agency in San Diego. VSSL builds brands, invents campaigns, and creates websites for growth-oriented B2B businesses ready to expand their digital future. With our brand-first approach, companies can stand out in their market, attract the right customers, gain maximum value, and deliver bold digital marketing experiences to drive sustained growth for long-term success.

Shipwreck on beach